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Our IP Practice: Trademark practice

Trademark

PROTECTING 20,000 BRANDS EVERY DAY TM

At Merchant & Gould we recognize the value of trademarks and brand management in today's global economy. With trademark attorneys who concentrate solely or primarily on trademark and unfair competition matters, an extensive network of international associates, and a talented team of experienced trademark paralegals, we offer a full range of trademark services and provide insight and guidance on the most complicated issues facing brand owners.

Merchant & Gould also specializes in enforcing and defending the trademark and trade dress rights of its clients. Our trademark trial attorneys prosecute and defend a variety of trademark infringement, unfair competition and counterfeiting actions before federal courts, the Trademark Trial and Appeal Board, and the International Trade Commission. Drawing on the collective expertise of Merchant & Gould's Trademark Group, and extensive resources as a top flight intellectual property litigation firm, Merchant & Gould's trademark trial attorneys provide superior counseling and representation in matters affecting brands and related intellectual property rights.

Merchant & Gould has consistently been recognized as a top filer of trademark applications with the United States Patent and Trademark Office. Our Trademark Group includes former Examining Attorneys from the United States Patent and Trademark Office who collectively have examined more than 15,000 federal trademark applications.

Our trademark services include:

* Searching and clearance
* Prosecution and maintenance
* Enforcement and litigation
* Complimentary U.S. watch service
* Licensing/transfer of rights
* Due diligence and audits of IP portfolios
* Internet/e-commerce issues
* Unfair competition
* False advertising
* Oppositions and cancellations before the Trademark Trial and Appeal Board
* Alternative Dispute Resolution
* Domain Name Disputes

Trademark Search

American Bar Association (ABA)

American Intellectual Property Law Association (AIPLA)

International Trademark Association (INTA)

View practice area members


Other practice areas

Alternative Dispute Resolution
Chemical/Biotechnology
Copyright/Entertainment
Electrical and Software
Interference, Opposition, Reexamination
Internet
Litigation
Mechanical

Additional Resources

On Your Mark Newsletter Spring 2002
Trademark Usage Guide