Privacy Policy


Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used.

What Information Do We Collect Online? 

Unless otherwise stated in another, more specific policy on the Web Site pages you are viewing, we collect the following types of information when you browse the Web Site:

Non-personal information: Non-personally identifiable information is information about you or your activities that is not personally identifiable.  Examples of non-personally identifiable information include type of browser information, type of operating system used, the pages on the Web Site your Internet browser visits and the path of those visits, aggregate data such as the number of hits per week, and ISP information;

Personally identifiable information: Personally identifiable information relates to information through which you can be identified.  Personally identifiable information includes names or other contact information (address, email address, phone number, etc.).  On some pages on the Web Site or from emails we send, you can fill in forms, RSVPs, send emails, respond to emails, or submit other information to the Web Site. For example, you may send an email or respond to an inquiry. Merchant & Gould does not collect personally identifiable information through the Web Site except to the extent that you voluntarily provide such information or voluntarily sign up to receive one of our emails, advisories, announcements, event/seminar invitations, newsletters, or other subscriptions to our services.

How Do We Use This Information?

Merchant & Gould does not rent or sell client lists to other companies. Instead, we use information collected via the Web Site for marketing and non-marketing purposes, including:

We use the personally identifiable information you submit to respond to inquiries or e-mail messages or to provide notifications to you.

For certain personally identifiable information, we use that data to create contact lists and to distribute information related to Merchant & Gould.  Certain personally identifiable data may be added to databases maintained by Merchant & Gould.

For some use data, we may direct you to particular Web Site pages, customize the Web Site pages you see, or otherwise increase the relevance of the information you access through the Web Site.

For information about Web Site pages visited, page hits per week, and the like, we use this information internally to improve the design of our Web Site pages.

Merchant & Gould may disclose information to protect our rights or property, to enforce our terms of use and legal notices, as required or permitted by law, or at the request of government regulators or other law enforcement officials and the courts (including the issuance of a valid subpoena). We shall have no duty to notify you of such compliance with the law.

Third Party Vendors
Merchant & Gould may contract with third parties and may share your non-personal information and personally identifiably information with those third parties. For example, Merchant & Gould may use third-party storage or service-provider companies to perform some functions including the processing of data. Merchant & Gould will restrict the use of personally identifiable information to the purposes for which it was provided.  Further Merchant & Gould will require third parties who receive personally identifiable information to exercise reasonable care to protect the personal nature of the information.

Merchant & Gould uses cookies (small text files placed on your device) to help enhance your experience on the Web Site. Cookies allow us to personalize and streamline your online experience.

Children’s Privacy
Protecting the privacy of children is important to us. Therefore, we comply with the Children’s Online Privacy Protection Act (COPPA), and do not permit registration by, and will not knowingly collect personally identifiable information from anyone under the age of 13. No part of our website is structured to attract anyone under 13 years of age.

Email Lists
Merchant & Gould maintains email lists to keep interested parties informed about our company, events, products, support, and more. We do not sell the addresses on our list, but we may make information available to specific service providers.

Users may voluntarily request to join our mailing lists by signing up or opting in through a form on our Web Site. To be removed from a Merchant & Gould mailing list, simply contact us now.

Notification of Data Processing in the United States of America
When you choose to submit information through the Web Site, Merchant & Gould and its affiliates may transfer, process and store the information in countries in which Merchant & Gould operates, including the United States. The United States does not regulate data protection in the same manner as other countries, including the Member States of the European Union. Accordingly, the data that you submit to Merchant & Gould may be transferred to, processed, or stored in countries where the data protection laws are different than those of your country of residence.  

Information Storage and Updates 
You can update your contact information by contacting us at any time. We may keep all information in an off-line form, for archival purposes or as otherwise required by law.

Changes to Web Site and Privacy Policy
We constantly update the features of our Web Site to better serve you and all our clients, so this policy may also be revised from time to time. Merchant & Gould may modify this policy without advance notice and any modifications are effective when they are posted here. By using our Web Site, you indicate your understanding and acceptance of the terms of the policy posted at the time of your use. If you have any questions, please contact us at your convenience.