Heather Kliebenstein, an intellectual property attorney and partner at Merchant & Gould, will be a featured speaker at a trademark and copyright conference in Silicon Valley on November 19, 2015.
The IP Strategy Summit – Trademark & Copyright: Silicon Valley conference will focus on trademark and copyright strategies for the digital age. Heather Kliebenstein will be giving a presentation entitled "Social Media & Web 2.0: Striking the Right Balance" along with three other legal minds at 2:30 p.m. on November 19.
Social Media & Web 2.0: Striking the Right Balance
In today’s digital landscape, companies are increasingly engaging with customers via their brands and employees both in person and from “behind the internet curtain.” This increased engagement creates opportunities to enhance brand penetration and increase collaboration. However, it also poses serious challenges for IP counsel working to protect the company brand and content. Striking the right balance is critical.
This Panel Will Explore:
• Weighing brand strategy & business goals against the need for protection and enforcement
• Strategies for monitoring social media
• Copyright: the right of control
• Internal: owned by the brand
• External: customer or peer authorship
• Trademark: brands, logos & tag lines
Vineeta Gajwani - Senior IP Counsel, Electronic Arts
Cyrus Wadia - Associate General Counsel, Strategic IP, Pivotal Software
Heather J. Kilebenstein - Partner, Merchant & Gould
Scott Minden - Senior Director, Legal, Veritas Technologies LLC
The conference is being held at the Crowne Plaza in Palo Alto, California.
Merchant & Gould is proud to support this summit.