Christopher Schulte to Speak on Constructing Trademark Surveys at ABA Conference

April 8, 2016

Bethesda, MD

Christopher Schulte, a trademark attorney in the Minneapolis office of Merchant & Gould, will be a speaker at the American Bar Association Intellectual Property Law Spring Conference in Bethesda, Maryland. Christopher will be serving on a panel with Dr. Jacob Jacoby, one of the leading experts in the nation on trademark survey methodology, on constructing persuasive and admissible trademark surveys.

Trademark: Expert Survey Evidence
Constructing Persuasive and Admissible Trademark Surveys
Friday, April 8
8:30-10 a.m.

In trademark cases and false advertising disputes, consumer perception surveys often play a critical evidentiary role. Too often, the Federal courts and other tribunals that adjudicate and decide these disputes find that the proffered consumer perception studies are entitled to "little weight" or are excluded from evidence all together. Consumer survey experts will share their insights to assist trial counsel in maximizing the effectiveness of consumer perception evidence at trial, understanding the elements of a well-designed survey, and determining and developing an admissible survey.

Dr. Jacob Jacoby - Jacoby IP Research, New York, NY
Christopher Schulte - Merchant & Gould, Minneapolis, MN

ABA 31st Annual Intellectual Property Law Conference
April 6-8, 2016
Bethesda North Marriott Hotel & Conference Center
Bethesda, Maryland

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