Greg Leibold, a partner at the Denver office of Merchant & Gould, will present a licensing seminar at The IP Enforcement & Monetization Summit Silicon Valley, held April 21, 2016.
The IP Enforcement Summit explores, benchmarks and challenges the enforcement strategies that operating companies are implementing, how they can be improved and where current trends are heading.
Running a Licensing Program – An Operating Company Perspective
April 21, 2016
Successful licensing programs are utilizing an array of tools: strong internal communication, handling management expectations and securing their buy-in, as well as being open to new, win-win deal structures. The fundamentals, however, still apply although the time lines may be longer and the deals more complex. How can an operating company run a licensing program in today’s landscape?
The panel will examine:
- Why are you running a licensing program
- Is the company committed
- Paper tigers beware – enforcement needs to be a real option
- Organizational Buy-in:
- Setting expectations
- Gaining support from important internal partners
- Internal obstacles – working and clashing with other divisions
- Licensee as:
- The engagement of your licensee
- What due diligence to run on your licensee
Greg Leibold, Partner
Merchant & Gould P.C.
H. Thomas Anderton, Jr., General Counsel, Secretary
Jason Novak, IP Counsel
Thermo Fisher Scientific
Greg Lundell, VP IP Strategy & Licensing
Crowne Plaza Palo Alto
4290 El Camino Real
Palo Alto, CA 94306
Merchant & Gould is honored to support this conference.