Merchant & Gould Recognized by World Trademark Review

Retains Gold Rating in List of The World's Leading Trademark Professionals 2018
January 25, 2018

Merchant & Gould is pleased to announce its Gold rating in the World Trademark Review list of the world's top trademark firms and attorneys for 2018. The firm and four of its trademark attorneys were again ranked in United States: Minnesota. Merchant & Gould was the only Minnesota firm to receive a Gold rating this year.

In its annual publication, the WTR 1000, the WTR reserves it top rating of Gold for firms and individuals "that attract the most positive comments from sources." These are firms and attorneys whose "success often hinges on reputations established over lengthy periods of time, something which enables them to secure the most high-profile, big-ticket work from the most prestigious of clients." 

Merchant & Gould congratulates Minneapolis trademark partners Andy Ehard, Scott Johnston, Brent Routman, and Chris Schulte on their inclusion in the 2018 edition of the WTR 1000.


Merchant & Gould (WTR 1000)
Ranked in United States: Minnesota


Andrew S Ehard 
Scott W Johnston 
Brent Routman 
Christopher J Schulte 

Ranked in United States: Minnesota

Individuals: enforcement and litigation

Scott W Johnston - Gold Rating
Brent Routman

Individuals: prosecution and strategy

Andrew S Ehard - Gold Rating
Scott W Johnston 
Brent Routman 
Christopher J Schulte 

Firm Ranking Description

"Merchant & Gould needs no introduction – it is the apex predator in the North Star state, offering 24-carat counsel on both sides of the contentious/non-contentious divide. A blend of technical excellence, commercial nous and close contact with clients has made it a magnet for rights holders from far and wide, many of which make a beeline for Scott Johnston. His desire to ensure things are as simple as possible for entrepreneurs with valuable assets led him to develop Brandscape – a tool that presents trademark information visually so that laypeople can easily learn the strength of their rights, and also their potential vulnerabilities. Christopher Schulte is another practitioner whose governing principle is practicality. He identifies the most important markets for his clients and then comes up with robust strategies for global rollouts, making sure that all clearance issues have been scaled. Andrew Ehard is a portfolio manager par excellence. Like Schulte, he approaches things internationally, chewing over which regions his clients should expand into and what monetisation opportunities this might elicit. With particular experience in issues pertaining to Asia, 'Brent Routman is a terrific trademark attorney whom it’s always a challenge and a pleasure to face.'"

Prior results do not guarantee a similar outcome.