RISK. It impacts your business in many ways. In the products and services you develop. In the business partners you choose. In the distribution channels you use.
Through the M&G Integrator™ Program, we offer business-minded consulting services to help you identify, quantify, and mitigate your risk to ultimately protect your consumers. By first integrating into your business to understand your business goals, needs, products and/or services, we gain insight into the type, amount, and source of your company’s risk.
Using our proprietary, patent-pending InnovaShield Brand Protection Index, we quantify your risk and strategically create a roadmap to address that risk. Visual analyses and reports establish a tailored path forward for not only addressing your risk, but overcoming your risk in the most cost-effective, efficient, and consumer-driven manner. Ultimately, our goal is to give you the broadest coverage of protection.
InnovaSheild Brand Protection Index
HOW IT WORKS
- Question Driven
- Accessible User Interface
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- Patent Pending Software
- Unmatched Industry Experience
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- Customized Report
- Tangible Recommendations
- Trajectory Hypotheticals
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HOW IS MY INNOVASHIELD BRAND PROTECTION INDEX CALCULATED?
Your InnovaSheild Brand Protection Index is calculated, based on the following effective equation:
InnovaSheild Brand Protection Index = Area of Projection – Risk
No risk can be eliminated completely. But it can be mitigated in a strategic way by ensuring your broadest coverage. Coverage comes from four factors areas:
- Intellectual Property Protection;
- Enforcement;
- Policies & Programs; and
- Strategic Coordination.
Similarly, your risk depends on what, where, when, why, and how you are selling or offering your products or services. Merchant & Gould’s proprietary algorithm drives the inquiry, analysis and diagnosis.
MAXIMIZE YOUR INVESTMENTS. ENSURE YOUR BROADEST COVERAGE.
What is your brand protection index?