Laura joined Merchant & Gould’s Marketing Department in December 2017 as the firm’s Marketing Coordinator. She has made it her mission to bring increased collaboration to the firm’s marketing efforts and increased visibility for the firm and its attorneys—not to mention a good laugh and an infectious energy.
Capturing the Essence That Is Merchant & Gould
From her college training to her daily efforts as part of the marketing team, Laura has learned the key to marketing success is adeptly shining the light on the accomplishments of the firm, the attorneys, and the staff. She delivers on this in every interaction she has with colleagues as well as outside vendors.
Even though Laura brings her larger-than-life personality and a true belief in teamwork to the table every time, and while she emphasizes lifting others into the spotlight, she prefers to play a supporting role behind the scenes.
The Ideal Partner for Online Marketing
First impressions are crucial in marketing and relationship building with potential clients. And looking good online is crucial to setting the right first impression.
Laura works steadfastly with various online marketing efforts to ensure the first impression is a positive one. Specifically, she is the go-to gal for:
- Website visuals
- Website copy
- Website bios
- LinkedIn bios
- And more
Additionally, Laura’s skillset is also incredibly complementary to in-person marketing efforts, including event planning and management. When the firm needs a collaborative partner—someone who will promote strong communication and clear marketing goals—Laura is one to lean on.
Make ‘Em Laugh
Laura’s commitment to the firm’s success makes her one you can rely on for any marketing need. You know what else you can rely on her for? A good laugh! As Laura says,
“If you can laugh at yourself or at a good joke, you’ll go far. And I really appreciate a good laugh. Bring me your best!”
As Marketing Coordinator, Laura’s favorite phone call or email is one that allows her to bring her collaborative and strategic marketing savvy to the table, planning for big client meetings, PR pitches, new CLEs and more.