Loretta L. Freeman

191 Peachtree Street NE, Suite 3800
Atlanta, GA 30303
D: 404.954.5035
Contact My Assistant
Aimee N. Stevens
D: 612.371.5351

Loretta L. Freeman is an IP attorney with Merchant & Gould’s Atlanta, Georgia, office. Loretta’s practice includes preparing and prosecuting patent applications in the mechanical arts, design patents, as well as trademark applications, trade dress, due diligence and copyright law.

Dedicated Attorney With Years of Experience in Engineering & Law

Loretta brings over 10 years of experience in law and 11 years of experience in engineering to the table. As an engineer for 3M, she worked hand-in-hand with inventors drafting patent applications that covered every aspect of their inventions. And now, as a successful attorney, she partners with businesses and inventors to protect their IP on a global scale.

Loretta offers her legal support to clients throughout the mechanical arts space and in industries such as telecommunications, hydraulics, aerospace fields and manufacturing. She also helps businesses with design-heavy legal needs, such as those in retail, protect the appearance and aesthetics of their products.

Her success in mechanical arts and design has led her to become a co-chair of the Design Patent & Trade Dress group within Merchant & Gould.

In addition to her leadership roles, Loretta is an award-winning attorney, earning a spot within The National Black Lawyers Top 100 every year since 2015, as well as the Top 40 Under 40 from 2015 to 2019. She’s also a new member of Alpha Kappa Alpha Sorority, Inc.

Legal Partner for Your Business

With her breadth of knowledge in engineering and the law, Loretta is your legal partner. She digs deep, getting to the root of your business, what’s important to you and how your products fit into the global marketplace. With the big picture in mind, she’s able to carefully develop legal strategies that fit your unique needs.

Loretta helps support you by leaving the legal jargon behind and explaining what you can expect from a cost perspective. She communicates and ensures you understand how the process works and which steps you’ll need to take to reach your goals.

Loretta also provides counseling in intellectual property matters relating to product development and marketing, including freedom to operate, state of the art, non-infringement, and invalidity analysis and opinions.

The value Loretta brings to your business—personalized legal protection that fits your business strategy—is invaluable.

Volunteer for the Wider Community

Loretta currently volunteers as a board member for the Boys & Girls Club of Metro Atlanta, helping to serve kids in her community. She also volunteers with LegalCORPS Inventor Assistance Program (IAP) assisting inventors in obtaining a patent.

The National Black Lawyers Top 40 Under 40 Loretta L. Freeman The National Black Lawyers Top 100        The National Advocates Top 40 Under 40



William Mitchell College of Law
J.D. 2011
Minnesota Justice Foundation Pro Bono Recognition

Florida A&M University
B.S. Chemical Engineering Cum Laude 2000
Tau Beta Pi


Georgia State Bar, 2018
Minnesota State Bar, 2011
U.S. Patent and Trademark Office, 2007

Professional Affiliations

Boys & Girls Clubs of Metro Atlanta, Cherokee County Advisory Board Member, 2019 - present
The Fellows of the American Bar Foundation, 2017 – present
American Bar Association
Minnesota State Bar Association
Minnesota Intellectual Property Law Association
Minnesota Black Women Lawyers Network
Delta Theta Phi
AIPLA Emerging Technology Committee, 2014 - Chair, Website Subcommittee
Minnesota Association of Black Lawyers (MABL) Board, Treasurer, 2014-2015
The National Black Lawyers

Awards & Recognition

The National Black Lawyers Top 100, 2015-2020
The National Black Lawyers Top 40 Under 40, 2015-2019
Selected for inclusion in Minnesota Super Lawyer's Rising Stars, 2017-2019

Rated by Super Lawyers Rising Stars Loretta L Freeman

Publications & Speaking

Quoted, Merchant & Gould Taps Two Partners To Lead Practice Group, Law360, June 23, 2021

Judge Panelist, Annual William E. McGee National Civil Rights Moot Court Competition at the Mitchell Hamline School of Law, February 17, 2017

National Society of Black Engineers 40th Annual Convention— NSBEpreneur Intellectual Property 101: Patents, Trade Secrets, NDA's, and the AIA (America Invents Act), March 28, 2014

Alumni Spotlight, This Month @ Mitchell, William Mitchell College of Law, June 2014

Paper Co-authored

America Invents Act: Post Grant Review under a Trial Lawyer's Lens, American Conference Institute's Medical Device Patents, February 2012


Adjunct professor, Mitchell Hamline School of Law
Lawyer as Business Owner


All Media
IP Firm Merchant & Gould Launches ITC Practice
By Adrian CruzLaw360 (December 6, 2021, 4:36 PM EST) --Intellectual property firm Merchant & Gould PC has launched a U.S. International Trade Commission practice group with a specialty in Section 337 investigations, the firm said Monday.Merchant & ...
Merchant & Gould Taps Two Partners To Lead Practice Group
By Emily SidesLaw360 (June 23, 2021, 11:54 AM EDT) --Intellectual property firm Merchant & Gould PC has tapped an Atlanta partner who has engineering experience and a Minneapolis partner who was a patent examiner in the U.S. Patent ...
Press Releases
Merchant & Gould Announces New Leadership for Patent Design & Trade Dress Practice Group
Merchant & Gould is pleased to announce the next generation of leadership for its Patent Design & Trade Dress Group, bringing a fresh perspective to the firm and its clients. Loretta L. Freeman, Atlanta partner, and Ryan C. Smith, Ph.D., Minneapolis ...
Stories of Innovation: The Impacts of COVID-19 on Intellectual Property
Please join LCLD Alumni and current program participants from Merchant & Gould in a panel discussion about how businesses can be prepared for sudden changes in the market and capitalize on their innovations.Topics of discussion include:1. How Covid-19 ...
Press Releases
Loretta L. Freeman, Partner, Merchant & Gould, Selected by the Leadership Council on Legal Diversity as City Lead
Loretta L. Freeman, an Atlanta partner at Merchant & Gould, a national intellectual property law firm, was selected by the Leadership Council on Legal Diversity (LCLD) to serve as City Lead for the 2020-2021 term, helping to advance diversity and inclusion ...
Press Releases
Merchant & Gould Promotes Three Attorneys to Partners in Three Offices
Merchant & Gould promoted three attorneys in three of its offices around the country – a notable way to launch the New Year.  Effective Jan. 1, 2020, the promotions include Loretta L. Freeman in Atlanta; Benjamin H. Graf in New York; and Ian ...
Press Releases
John Winemiller and Loretta Freeman Named to Leadership Council on Legal Diversity
Merchant & Gould is pleased to announce that attorneys John T. Winemiller, Ph.D., and Loretta L. Freeman have been selected as members of the Leadership Council on Legal Diversity (LCLD) 2018 Class of Fellows and Pathfinders, respectively.“It’s ...
Press Releases
Loretta Freeman Named in The National Black Lawyers Top 100 and Top 40 Under 40 Lists
Merchant & Gould is proud to announce that attorney Loretta L. Freeman has been named in The National Black Lawyers – Top 100 list for 2017, her third consecutive year to receive this recognition. She has also been named a Top 40 Under 40 Lawyer ...
Press Releases
The National Black Lawyers Names Loretta Freeman a Top 100 and Top 40 Under 40 Lawyer
Merchant & Gould is pleased to announce that attorney Loretta L. Freeman has been named in The National Black Lawyers – Top 100 and Top 40 Under 40 lists for 2015, her first year to receive these recognitions.The National Black Lawyers – Top ...
Press Releases
Merchant & Gould Attorneys Named 2013 Best Lawyers in America®
Merchant & Gould, a national intellectual property (IP) law firm, is pleased to announce that the following attorneys have been included in The Best Lawyers in America® 2013.  Merchant & Gould Best Lawyers Jack Clifford ...