Loretta L. Freeman

191 Peachtree Street NE, Suite 3800
Atlanta, GA 30303
D: 404.954.5035
Contact My Assistant
Angela M. Diamon
D: 404.954.5046

With eleven years' experience developing and commercializing products as an engineer at 3M, Loretta understands firsthand which questions to ask inventors when she's drafting patent applications and how to best highlight the unique details that set the invention apart.

Loretta practices intellectual property law, including trademark clearance, registration, and enforcement, patent prosecution and preparation of opinions on patentability and validity. She works hard to add value to her clients’ businesses by providing in depth analysis on all aspects of Intellectual Property. Loretta’s breadth and depth of intellectual property experience is extensive in patent prosecution – both domestic and foreign – in the mechanical and Life Sciences fields. She enjoys IP Due Diligence work and protecting clients from the pitfalls of intellectual property law.  Loretta specializes in developing sound intellectual property portfolio management strategies, with particular focus on leveraging the value and protection of trademarks and patents.   

As an engineer at 3M, Loretta has developed and commercialized many products and has knowledge in a breadth of technology areas, including micro reflective lens, adhesives, nonwovens, and micro replication. She was the leader of a team that received a Golden Step Award, the most prestigious award given for commercializing a product satisfying over $10 million in sales within 3 years. As a developer, inventor, and leader at 3M, she has helped prepare patent applications, assisted in filing seven design patents, and has aligned patents with products for patent marking purposes. Loretta has experience in drafting art matrices and structuring claims.

Loretta volunteers as a pro bono attorney for the Volunteer Lawyer's Network doing housing court for low-income clients in need of legal advice. She also volunteers with LegalCORPS Inventor Assistance Program (IAP) assisting inventors in obtaining a patent. 

Loretta is a black belt candidate in Tae Kwon Do, which she started with her son during law school. She also enjoys running and volunteering at the Boys and Girls Club.

The National Black Lawyers Top 40 Under 40 Loretta L. Freeman The National Black Lawyers Top 100       



William Mitchell College of Law
J.D. 2011
Minnesota Justice Foundation Pro Bono Recognition

Florida A&M University
B.S. Chemical Engineering Cum Laude 2000
Tau Beta Pi


Georgia State Bar, 2018
Minnesota State Bar, 2011
U.S. Patent and Trademark Office, 2007

Professional Affiliations

Boys & Girls Clubs of Metro Atlanta, Cherokee County Advisory Board Member, 2019 - present
The Fellows of the American Bar Foundation, 2017 – present
American Bar Association
Minnesota State Bar Association
Minnesota Intellectual Property Law Association
Minnesota Black Women Lawyers Network
Delta Theta Phi
AIPLA Emerging Technology Committee, 2014 - Chair, Website Subcommittee
Minnesota Association of Black Lawyers (MABL) Board, Treasurer, 2014-2015
The National Black Lawyers

Awards & Recognition

The National Black Lawyers Top 100, 2015-2020
The National Black Lawyers Top 40 Under 40, 2015-2019
Selected for inclusion in Minnesota Super Lawyer's Rising Stars, 2017-2019

Publications & Speaking

Judge Panelist, Annual William E. McGee National Civil Rights Moot Court Competition at the Mitchell Hamline School of Law, February 17, 2017

National Society of Black Engineers 40th Annual Convention— NSBEpreneur Intellectual Property 101: Patents, Trade Secrets, NDA's, and the AIA (America Invents Act), March 28, 2014

Alumni Spotlight, This Month @ Mitchell, William Mitchell College of Law, June 2014

Paper Co-authored

America Invents Act: Post Grant Review under a Trial Lawyer's Lens, American Conference Institute's Medical Device Patents, February 2012


Adjunct professor, Mitchell Hamline School of Law
Lawyer as Business Owner


All Media
Stories of Innovation: The Impacts of COVID-19 on Intellectual Property
Please join LCLD Alumni and current program participants from Merchant & Gould in a panel discussion about how businesses can be prepared for sudden changes in the market and capitalize on their innovations.Topics of discussion include:1. How Covid-19 ...
Press Releases
Loretta L. Freeman, Partner, Merchant & Gould, Selected by the Leadership Council on Legal Diversity as City Lead
Loretta L. Freeman, an Atlanta partner at Merchant & Gould, a national intellectual property law firm, was selected by the Leadership Council on Legal Diversity (LCLD) to serve as City Lead for the 2020-2021 term, helping to advance diversity and inclusion ...
Press Releases
Merchant & Gould Promotes Three Attorneys to Partners in Three Offices
Merchant & Gould promoted three attorneys in three of its offices around the country – a notable way to launch the New Year.  Effective Jan. 1, 2020, the promotions include Loretta L. Freeman in Atlanta; Benjamin H. Graf in New York; and Ian ...
Press Releases
John Winemiller and Loretta Freeman Named to Leadership Council on Legal Diversity
Merchant & Gould is pleased to announce that attorneys John T. Winemiller, Ph.D., and Loretta L. Freeman have been selected as members of the Leadership Council on Legal Diversity (LCLD) 2018 Class of Fellows and Pathfinders, respectively.“It’s ...
Press Releases
Loretta Freeman Named in The National Black Lawyers Top 100 and Top 40 Under 40 Lists
Merchant & Gould is proud to announce that attorney Loretta L. Freeman has been named in The National Black Lawyers – Top 100 list for 2017, her third consecutive year to receive this recognition. She has also been named a Top 40 Under 40 Lawyer ...
Press Releases
The National Black Lawyers Names Loretta Freeman a Top 100 and Top 40 Under 40 Lawyer
Merchant & Gould is pleased to announce that attorney Loretta L. Freeman has been named in The National Black Lawyers – Top 100 and Top 40 Under 40 lists for 2015, her first year to receive these recognitions.The National Black Lawyers – Top ...
Press Releases
Merchant & Gould Attorneys Named 2013 Best Lawyers in America®
Merchant & Gould, a national intellectual property (IP) law firm, is pleased to announce that the following attorneys have been included in The Best Lawyers in America® 2013.  Merchant & Gould Best Lawyers Jack Clifford ...