Food & Beverage

Merchant & Gould’s experience in the food and beverage, including alcoholic beverage, industries spans various food and beverage products, processes, advertising, packaging and similar technologies. We have decades of experience in reviewing packaging and labels, substantiating advertising claims, and providing trademark, copyright and patent prosecution support.  Our experience also includes guiding clients through the ever-changing FTC guidelines, including the Green Guides, and labeling laws.  We have also represented our clients in federal court on advertising, labeling and infringement matters.

By touring many food manufacturing plants, and conducting audits and trade secret reviews in those plants, it allows us to actively engage with clients and immerse ourselves in their businesses to understand, build and implement technology and intellectual property driven strategies that add bottom-line value.

As one of the leading trademark firms in the country, we have successfully brought and defended numerous trademark opposition and cancellation proceedings before the Trademark Trial and Appeal Board. We have litigated to protect trademarks, marketing concepts, and promotions, as well as to protect ownership rights in trade secrets, patents, and agreements.

M&G has brought and defended intellectual property and advertising cases for and against large food and beverage producers, manufacturers, suppliers, distributors and retailers.