Lindsay Jones

She / Her / Hers
150 South Fifth Street, Suite 2200
Minneapolis, MN 55402
D: 612.336.4785
Contact My Assistant
Judy Schmidt
D: 612.336.4736

Lindsay Jones is an intellectual property attorney with Merchant & Gould’s Minneapolis office. Focusing her practice on trademark work, Lindsay helps companies protect their highly cherished IP assets through both strategy and litigation.

Serving to Secure, Protect, and Defend Intellectual Property Rights

With experience working in the professional sports and entertainment industry, Lindsay understands the importance of protecting the proprietary and creative assets at the forefront of highly-visible companies’ brand strategy.

Competitive business organizations share an attachment to their creative endeavors and proprietary inventions. Lindsay serves these firms by securing their federal rights in their intellectual property assets as well as protecting and defending their assets from trademark infringement and counterfeiting, trade dress infringement, cybersquatting, oppositions and cancellation proceedings, and copyright infringement.

As an advocate for each client, Lindsay helps companies create robust brand strategies and aids them in managing their intellectual property portfolios. Should a need for brand protection arise, she will never hesitate to fully assert her client’s rights and protect their assets.

Strategic Solutions That Work at the Speed of Business

Lindsay’s business background gives her the ability to identify creative solutions that work at the speed of business and that are specifically tailored to a client’s overarching corporate and brand management strategy. She makes it a point to understand the long-term goals of each company, creating a legal strategy that supports and strengthens those aspirations.

Above all, Lindsay aims to be a true strategic partner, sharing the company’s connection to each asset. From the early stages of identifying and securing protection in intellectual property assets to the protection of each asset throughout its lifetime, Lindsay is there to provide the legal support companies need for defense and success.

Lindsay received her B.S. in Sports Management and Business and her J.D. from the University of Minnesota. In her spare time, she loves to travel, try new restaurants, and hike.


University of Minnesota Law School
J.D., 2019

University of Minnesota
B.S. Sports Management and Business Management, 2015

Professional Affiliations

International Trademark Association (INTA)
Merchant & Gould’s Pro Bono Committee
Minnesota Women Lawyers

Publications & Speaking

Three Takedowns: Protecting Your Brand Online, Tennessee Chapter of the Association of Corporate Counsel, Speaker, April 2021

CAFC Rejects Patent Outlining Computerized Statistical Methods for Determining Haplotype Phase under Alice, IP Case Updates Blog, Author, March 2021

Trademark Modernization Act: TMA Provides New Avenues for Eliminating Phantom Registrations from Federal Register News Alert, Author, January 2021

Internet Service Provider Can Be Liable for Failure to Police Subscriber Infringement, Author, IP Case Updates Blog, April 2020

Tuneful or Tone Deaf?: Three lessons in brand enforcement and management gleaned from the headlines., Speaker, Tennessee Chapter of the Association of Corporate Counsel, October 2020 

Copyright Owners Should Prepare For Music Royalty ReformCo-Author: Jones L, Mattessich, D., September 2018, Law360.