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Home | Merchant & Gould P.C.

Join us for a complimentary CLE where you'll learn how to protect intellectual property when our lives “go virtual,” new strategies in design patent protection along with an update on recent intellectual property cases.

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Registration &amp; Welcome

Introduction by <a href="https://info.merchantgould.com/collect/click.aspx?u=SFZvWEd4ZlJDY1FFVFV2M2ZiOHlJdkt2Vlh5REhMK1JDY2dNaDNsaVdlWjB6dmY1OTRvL2JGV2lkZEQ2UzIvbVhFdlNUOEFQb1EySFZobkdqaWtDRUlsZHJ3dzRzVFRucFZCQTlkRXE5UVhQTVZVQjVLL1NNM1R1Y3B6dU5LUDA=&amp;rh=ff008c6c25caedbe9751743819458cef0d1f6611" target="_blank" rel="noopener">Loretta Freeman</a>.

Brand Protection in a Decentralized Landscape

Web 1.0 debuted a portal into information and purchasing products from anywhere in the world. Web 2.0 provided a gateway to personal information via social media. Web 3.0 is where our lives go virtual, including currency and property. As the web grows, new opportunities and challenges are presented to brands. We will walk through brand protection strategies that can be used in all phases of the Web. We will also discuss the impact of Web 3.0 on trade dress and design patent rights. Presented by <a href="https://info.merchantgould.com/collect/click.aspx?u=SFZvWEd4ZlJDY1FFVFV2M2ZiOHlJdkt2Vlh5REhMK1JDY2dNaDNsaVdlWjB6dmY1OTRvL2JGV2lkZEQ2UzIvbVhFdlNUOEFQb1EySFZobkdqaWtDRUs2akNFS2NsZ2lmeWttSHcwVkVobnA0Qjc4SXFGMlRaanRuSDZvR0RoNXM=&amp;rh=ff008c6c25caedbe9751743819458cef0d1f6611" target="_blank" rel="noopener">Will Schultz</a>.

<a href="https://info.merchantgould.com/collect/click.aspx?u=SFZvWEd4ZlJDY1FFVFV2M2ZiOHlJdkt2Vlh5REhMK1JDY2dNaDNsaVdlWjB6dmY1OTRvL2JGV2lkZEQ2UzIvbVhFdlNUOEFQb1EySFZobkdqaWtDRUxFTXRGOU9YUFcwakszTHdDSytZc0xHTzB6aks0cG42UT09&amp;rh=ff008c6c25caedbe9751743819458cef0d1f6611" target="_blank" rel="noopener">Ryan Smith</a> will be moderating a panel discussion of the following:
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<ul>
<li>Considerations for counsel in drafting design patents.</li>
<li>Patent owner considerations to factor functional aspects of the design.</li>
<li>Guidance from recent court decisions for design patent prosecution and enforcement.</li>
<li>Global protection strategies.</li>
<li>ITC and online enforcement using designs.</li>
<li>Using other IP with design patents.</li>
</ul>

A fast-paced and energetic update on recent case law developments important to intellectual property litigation.&nbsp;Presented by <a href="https://info.merchantgould.com/collect/click.aspx?u=SFZvWEd4ZlJDY1FFVFV2M2ZiOHlJdkt2Vlh5REhMK1JDY2dNaDNsaVdlWjB6dmY1OTRvL2JGV2lkZEQ2UzIvbVhFdlNUOEFQb1EySFZobkdqaWtDRUJmNytOL09MajlaOURxdzlTMmtBM3ZPeU1mVUNYVm9zNk9BdFhwalZpTDM=&amp;rh=ff008c6c25caedbe9751743819458cef0d1f6611" target="_blank" rel="noopener">Heather Kliebenstein</a> and <a href="https://info.merchantgould.com/collect/click.aspx?u=SFZvWEd4ZlJDY1FFVFV2M2ZiOHlJdkt2Vlh5REhMK1JDY2dNaDNsaVdlWjB6dmY1OTRvL2JGV2lkZEQ2UzIvbVhFdlNUOEFQb1EySFZobkdqaWtDRU9SQ2lyRHBpMzN4NktJeXNGejZxb3dGbEk4WHNqUUt2dz09&amp;rh=ff008c6c25caedbe9751743819458cef0d1f6611" target="_blank" rel="noopener">Scott Shaw</a>.

Vice President and General Counsel at Printpack

Trademark Counsel at The Coca-Cola Company

Assistant General Counsel at Reliance Worldwide Corporation

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Ashley Halfman - Vice President and General Counsel at Printpack

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Yoo-Sun Park - Trademark Counsel at The Coca-Cola Company

Aaron Reinhardt - Assistant General Counsel at Reliance Worldwide Corporation

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The Commerce Club 49th Floor 191 Peachtree St NE Atlanta, GA 30303

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IP Protection in a Virtual World and Design Patent Strategies