Merchant & Gould has focused exclusively on intellectual property for over a century, bringing an unmatched depth of knowledge and experience to patents, trademarks, copyrights, trade secrets, and all other types of IP.
Our wealth of experience spans the scope of innovation in essentially every area of technology.
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The recent backlash by the outdoor community to Backcountry.com’s aggressive trademark enforcement practices underscores the importance of policing your rights in a way that does not harm your mark or reputation. In this complimentary CLE, a panel of in-house trademark experts will discuss the Backcountry.com case, other instances of trademark enforcement gone awry, and ideas for protecting your brands without creating a Backcountry.com-style backlash. We will also have a brief networking session with beverages and hors d’oeuvres after the discussion.
Thursday, February 27, 2020 3:00 p.m. 150 South Fifth Street Third Floor Conference Center Minneapolis, MN 55402
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This event will begin promptly at 3:00 p.m. to ensure full CLE credit. An application for 1.5 hours of CLE credit is currently pending.