Trademark Enforcement Without Alienating Your Customers or Tarnishing Your Brand

Thursday, February 27, 2020

Please Join Us

The recent backlash by the outdoor community to Backcountry.com’s aggressive trademark enforcement practices underscores the importance of policing your rights in a way that does not harm your mark or reputation. 

In this complimentary CLE, a panel of in-house trademark experts will discuss the Backcountry.com case, other instances of trademark enforcement gone awry, and ideas for protecting your brands without creating a Backcountry.com-style backlash. We will also have a brief networking session with beverages and hors d’oeuvres after the discussion.

 
Sarah A. Lockner Assistant Chief IP Counsel Ecolab Panelist
Alexandria M. Christian Counsel General Mills Panelist
Becky J. Sullwold Manager/Paralegal Polaris Panelist
Scott W. Johnston  Partner Mechant & Gould Moderator

 

 

Thursday, February 27, 2020
3:00 p.m. 

150 South Fifth Street
Third Floor Conference Center
Minneapolis, MN 55402

RSVP Here!

This event will begin promptly at 3:00 p.m. to ensure full CLE credit.
An application for 1.5 hours of CLE credit is currently pending.

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