Misty is the Director of Marketing at Merchant & Gould and has been with the firm since 2001. While based in Minneapolis, Misty manages the firm’s marketing and PR efforts across all seven offices. As the leader of a small but nimble team, Misty has built a marketing department that not only markets the firm and each attorney’s services but also conducts business development opportunities to help the firm grow.
Keeping Merchant & Gould Front and Center
It’s no surprise that law firm marketing is one of the most competitive marketing spheres around. This is why Misty’s primary goal is to ensure that each lawyer and the firm, as a whole, stand out from the crowd. With every step she takes, every marketing collateral piece she creates, she aims to make the individual attorneys’ and Merchant & Gould’s brand shine.
One way in which she does this is by focusing on one of the main differentiators that sets Merchant & Gould apart: building and maintaining real relationships.
Building Impactful Relationships That Last
Authentic relationships: This is one hallmark of Merchant & Gould that cannot be matched elsewhere. Misty embraces this and embodies it in all her efforts.
Misty’s commitment to build and maintain meaningful, lasting relationships is shown in how closely she works with the firm’s attorneys and client teams to ensure everyone can put their best foot forward. She is a key member of the firm’s administration team, doing everything she can to keep the firm’s activities running smoothly. And her internal drive to consistently exceed expectations means she leads the marketing department in such a direction that benefits the firm, sustaining Merchant & Gould’s position as a leading national intellectual property law firm.
Marketing and PR and Development
For Misty, every day is different—and she absolutely loves that fact. One morning, she’s crafting creative copy. The next day, you’ll find her knee-deep in event planning and execution. Later in the week, she’ll be performing client research, building strategic PR plans and exploring potential growth areas for the firm.
Some of Misty’s more notable accomplishments include managing a complete rebrand for the firm. She’s also played a pivotal role in building a “one-firm” mindset across the firm, while never losing sight of the uniqueness that each attorney brings to the table. And, in 2014, Misty won the firms’ internal Extra Mile Award, which honors people who go above-and-beyond the call of duty.
It Isn’t “All Work and No Play,” of Course
Off-the-clock, you’ll find Misty spending cherished time with her husband, daughter and two dogs. She also volunteers when she can; she’s currently on the board of directors for her neighborhood association. Fun fact: Misty loves undertaking new creative pursuits. Her most recent activity is acrylic pouring.