Misty works closely with attorneys and firm leadership to create opportunities, deepen client relationships, and strengthen Merchant’s competitive position across all eight offices.
Strategic Advisor & Experienced Marketer
As director of business development & marketing, she leads the firm’s growth strategy across business development, marketing, branding, and public relations, helping to build and amplify the firm's national presence as a premier intellectual property law firm.
A collaborative partner and hands-on strategist, Misty blends big-picture vision with practical execution. She develops targeted initiatives that showcase the firm’s strengths while coaching attorneys to build authentic, sustainable business development practices. Her leadership helps ensure that both the firm and its attorneys thrive in a dynamic, competitive legal market.
Business Development Coach
In addition to leading firmwide marketing strategy, Misty provides one-on-one and group coaching to attorneys, helping them sharpen their business development skills, deepen client engagement, and pursue growth with confidence and purpose.
Creative Energy, On and Off the Clock
Outside of work, Misty enjoys creative projects, volunteering in her community, and spending time with her husband, daughter, and two dogs. She brings the same energy, curiosity, and creativity to her personal pursuits as she does to her professional role—always exploring new ideas, building connections, and finding meaningful ways to make an impact.