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Home | Merchant & Gould P.C.

At Merchant &amp; Gould,&nbsp;we recognize the value of trademarks and brand management in today's global economy. Consistently recognized as a top filer of trademark applications with the United States Patent and Trademark Office (USPTO), M&amp;G has particular experience with enforcing and defending trademark and trade dress rights. Our intellectual property lawyers prosecute and defend a variety of trademark infringement, unfair competition and counterfeiting actions in federal courts and before the Trademark Trial and Appeal Board and the International Trade Commission.

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Search and availability clearance opinions

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Prosecution and maintenance and worldwide registration programs

Trademark protection: enforcement, litigation and opposition and cancellation actions before the TTAB

Licensing, transfer of rights and acquisition deals

Due Diligence and Audits of IP Portfolios

Sponsors and licensee relationship agreements

Trade dress, product shapes and packaging

Advertising, labeling and promotional statement clearance

Better Business Bureau National Advertising Division (NAD)

Children’s Advertising Review Unit of the Better Business Bureau (CARU)

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&nbsp;Merchant &amp; Gould represents consumer goods and services clients such as:

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Luxury goods, apparel and other designer goods

Vehicles, boats, industrial vehicles and sporting vehicles

Pharmaceuticals and nutritional supplements

Housewares, furniture, filtration products and building materials

Airline and other transportation services

Merchant &amp; Gould’s attorneys provide superior counseling to clients and effective representation in all matters affecting trademarks, brands and related intellectual property rights.

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James W. Beard

New York

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