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The recent backlash by the outdoor community to Backcountry.com’s aggressive trademark enforcement practices underscores the importance of policing your rights in a way that does not harm your mark or reputation. 

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In this complimentary CLE, a panel of in-house trademark experts will discuss the Backcountry.com case, other instances of trademark enforcement gone awry, and ideas for protecting your brands without creating a Backcountry.com-style backlash. We will also have a brief networking session with beverages and hors d’oeuvres after the discussion.

Thursday, February&nbsp;27, 2020 - 3:00 p.m.&nbsp;

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150 South Fifth Street<br>Third Floor Conference Center<br>Minneapolis, MN 55402

Sarah A. Lockner - Assistant Chief IP Counsel - Ecolab

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Alexandria M. Christian - Counsel - General Mills

Becky J. Sullwold - Manager/Paralegal - Polaris

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Scott W. Johnson - Partner - Merchant &amp; Gould

This event will begin promptly at 3:00 p.m. to ensure full CLE credit.<br>An application for 1.5 hours of CLE credit is currently pending.

Trademark Enforcement Without Alienating Your Customers or Tarnishing Your Brand

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