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Home - Merchant & Gould P.C.

Allie is a marketing professional with a knack for blending technical proficiency with creative intuition. In her role at Merchant &amp; Gould, she plays an integral part in shaping and executing promotional strategies that boost brand visibility, stimulate new business opportunities, and foster enduring relationships with existing clients.

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Her responsibilities at Merchant &amp; Gould span a wide spectrum of marketing endeavors, including event planning, social media management, internal business development training, and frequent travel coordinating initiatives across the firm's seven offices. Through these projects, she continuously promotes Merchant &amp; Gould's brand values, creating a unified and consistent voice for the company.

Before joining Merchant &amp; Gould, Allie thrived as a freelance marketer, specializing in creating visual brand identities for social-media-based entrepreneurs. Her work in this capacity gave her a solid grounding in contemporary digital marketing tactics and honed her instinct for discerning trends in a rapidly evolving landscape.

Outside of the office, Allie enjoys spending time outdoors, cooking, and traveling.

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Minneapolis

Merchant &amp; Gould is proud to announce that Allie Morris, the firm’s digital media and engagement specialist, has been named a 2025 Unsung Legal Hero award winner by Minnesota Lawyer.



<a></a>Allie joined Merchant &amp; Gould in 2021 and has since used her extraordinary blend of strategic insight, technical proficiency and creative intuition to advance the firm’s marketing efforts. Between planning and executing some of Merchant’s most successful events to spearheading the execution and launch of creative projects such as the firm’s <a href="https://www.willandaime.com/">Will &amp; AiME</a> newsletter and digital platform, Allie’s talents and achievements stretch far and wide, making her a natural fit for this award.



“It’s hard to capture all of Allie’s achievements and the many ways she shows leadership in her role,” said Misty Borg Misterek, director of business development &amp; marketing. “She brings care, creativity, and thoughtfulness to every project, and the results speak for themselves. Our entire Merchant team, as well as the clients we support, have felt the positive impact of her work. Allie truly is a hero at Merchant &amp; Gould.&#8221; 



Minnesota Lawyer will recognize Unsung Legal Hero award winners during an event in Minneapolis on September 12.

Merchant & Gould’s Allie Morris Recognized With 2025 Unsung Legal Hero Award

Marketing Manager

Allie F. Morris

Legal Marketing Association 
National, Member 
Midwest Region, Member